Why typography is important in packaging

Legibility should be one of the first details to consider when choosing your typography. This is because it makes every piece of product information easier to find and read.

Examples of good contrast could be using similar typography but choosing styles such as bold, italic, and capital or lower case letters. Consider combining a thick-edged font with a thin one for headers and subtitles. If these labels are also printed from a quality product label printer , you can be sure your contrasts will pop. Please leave this field empty. You can have the most stunning packages ever, but if you cram the information of your products in a cluttered way then only God can help you.

Here is a quick and easy guide and practice! Typography is a versatile visual element; not only does it help get your messages across, but it enhances the overall aesthetic of your packaging. Because, again, the packaging is always the product in the eyes of consumers, and it affects the majority of buying decisions.

Image via The Dieline. If you aim to create a playful, chic twist that prevents your logo from looking ordinary and dreary, hand-lettering is one of the ways. These packaging use hand-letters paired with sans serif to create contrast, and, in return, the combination gives more meanings to the brand and offer more personality than a font ever could. In designing packaging, typography helps in creating hierarchy of information. Consider Size The size of typography may play just as great of a role as color or surrounding imagery in communicating the general concept of your CPG product.

Readability For the vast majority of brands, the reliability of typography should be a key consideration. Topics packaging. Subscribe Now! Awarded Top Package Design Blog. Hand writing fonts are playful and whimsical making them a great fit for creative products. Typography is an important branding tool for enhancing the aesthetic of your brand.

Why does typography matter? The Bottom Line Typography is an important branding tool for enhancing the aesthetic of your brand.