Which salons sell kerastase

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You May Also Like. The other is to stipulate, line by line, just what salons can do to maximize Kerastase sales. It must also have an upscale image and be one of the most renown in its marketplace, a characteristic to be decided by the Kerastase team. The salon must have more than six hair styling chairs and must sell no more than five retail hair care lines, all of which must be upscale in nature. Kerastase competes with brands such as Phyto, Philip B. The contract also contains a diversion prevention policy and stipulates that Kerastase products must be prominently merchandised in stores.

If a salon meets and agrees to the following criteria, the owner signs an agreement promising it will use Kerastase as its exclusive back bar line. There is no sampling of Kerastase to salons. Add-on services, such as treatments, helps salons build sales. Customers, such as the Julien Farel salon in Manhattan, seem pleased with Kerastase results.

Roy Teeluck, editorial director for Julien Farel, said Farel has been carrying the line since the salon opened three months ago. While Kerastase is on a growth track in the U.