When was getglue founded

More than a dozen startups have popped up to take advantage of the trend, with each platform taking a slightly different approach. Viggle, which bills itself "the first ever loyalty program for television," awards users points for "checking in" through an app when they watch TV shows. The app uses audio fingerprinting tech to identify automatically which show a user is watching.

GetGlue offers a similar check-in system, though its platform particularly highlights social interactions and a personalized TV guide. GetGlue, which launched in , says its user base is now at 3. Viggle's platform currently has 1.

Its parent company was founded in June , but the TV check-in service didn't launch until January You probably know less about i. TV, a company which has also been around for about five years and was also founded with the hope of connecting mobile and tablet users with TV and streaming content they might find interesting. After launching in to give video viewers with a mobile platform for finding and discovering interesting content , i.

TV has been relatively quiet over the last several years. It had launched a few versions of an app that provided ways to browse and get more info about streaming video options, as well as a remote control to power navigating traditional TV offerings. But what is social television, exactly? Social television has since evolved to include network-branded applications around popular shows. And, perhaps the biggest sign of a genre-in-the-making, Yahoo acquired television-tagging application IntoNow just a few months after it launched.

Whether mainstream viewers want to take part in these back-channel behaviors is questionable. After all, a growing number of TV watchers are multitaskers who use their tablets or smartphones for additional stimulation. Application users are an extremely active bunch. Altogether, they have engaged with GetGlue more than million times by checking-in to content, or leaving a rating or review.

And the startup saw hockey-sticky growth in check-ins in — with the exception of December — Iskold said.