Double platinum how many records

Quantity All versions count once toward certification. On-demand streams on digital music services that are authorized by and reported to the record labels, whether paid for by the consumer through a subscription or free to the consumer through ad-supported services, will be accepted for RIAA certifications.

Quantity , units One million units Two million units Requirements Must include at least three but no more than five different songs. Must include at least three but no more than five different songs.

Average minimum running time is 30 minutes. Recertified at each million unit sales level. In the digital age, free streams count as one download sale toward certification. Actively scan device characteristics for identification. Use precise geolocation data. Select personalised content. Create a personalised content profile. Measure ad performance. Select basic ads. Create a personalised ads profile. Select personalised ads.

Apply market research to generate audience insights. Measure content performance. Develop and improve products. List of Partners vendors. Music Careers Industry Basics. These awards, given by the Recording Industry Association of America RIAA , represent huge sales — , albums for gold, 1 million for platinum, 2 million or more for multiplatinum. But some people in the music industry believe these awards can have a tinny ring. Michael Ellis, chart director for Billboard , argues that the RIAA bases its awards on the number of copies a record company sends to stores, without subtracting the sometimes large numbers of unsold units stores later return.

Music executives hope that gold and platinum certifications will create a bandwagon effect, making sales grow ever larger. The plaques function as a pat on the back for those who make the recording and sell it, or as a thank-you to family, friends, and others who have been helpful. Lita Ford posing with her prize, above gave a plaque to a loyal voice coach; rappers Run-D.